DESIGN
PROCESS
Strategic design services crafting unique brand identities for small businesses. Specializing in logo design, illustration, web and publication design with a focus on research-driven, detail-oriented solutions that create positive impact.
1.
ONBOARDING
â–º I'll chat about your project and provide you with a quote. Once this is accepted, you'll make the deposit payment to secure the project!
2.
DISCOVERY
â–º Lets get to know each other - I want to learn all about your business, your target market and share initial ideas with my brand questionnaire tackle-box.
3.
DESIGN
â–º The most exciting step of all! Sit back, relax and wait for your package to arrive in your inbox.
4.
REFINEMENTS
â–º This is our chance to make changes. Your quality feedback ensures I hit the mark smoothly and efficiently!
5.
FINALIZING
â–º Once finalizing your project, I'll put together high-resolution files and transfer them to you to start using!
Furthermore, for website hand overs, I provide video training with simple how-to-use templates.
MY
STORY
With roots in Edmonton and formative years spent between Rocky Mountain House and Calgary, my design journey has taken me from the Canadian Rockies to the shores of the Mediterranean. After graduating from Western Canada High School, a transformative gap year led me to SFU's Interactive Arts & Technology program in Vancouver, igniting a curiosity that would eventually guide me to Beirut, Lebanon. There, I earned my Bachelor's Degree with Honours in Graphic Design from the American University of Science & Technology – an experience that profoundly shaped both my design perspective and cultural understanding.
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For over 14 years, I've channeled this diverse background into creating meaningful experiences for clients through thoughtful design and strategic brand development. My approach is built on systems and strategies that make working with me distinctly different: no unanswered emails, no confusing timelines, and absolute clarity of expectations from both sides. This commitment to exceptional project management and clear communication at every step hasn't just delivered results – it's fostered long-lasting client relationships built on trust and understanding.
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My multicultural background and linguistic versatility, combined with an unwavering work ethic, allow me to transform business objectives into compelling visual narratives that resonate across cultural boundaries. Every project benefits from my dedication to sustainable brand identities and meaningful design solutions, guided by years of experience and a passionate spirit for creative excellence.
